Harvard Business Review WEBINAR - JOIN US
 

How Gamification Can Change Health Behaviors

 

Featuring Mitesh Patel, MD, and Kevin Volpp, MD, both professors at the Perelman School of Medicine and the Wharton School at the University of Pennsylvania.   

 

Thursday, May 16, 2019 | Noon - 1:00 PM US ET

 
11:00 AM - 12:00 PM US Central
10:00 AM - 11:00 AM US Mountain
9:00 AM - 10:00 AM US Pacific
4:00 PM - 5:00 PM GMT
 
 
FEATURED SPEAKERS
 
Mitesh S. Patel, MD, MBA, MS  
Director, Penn Medicine Nudge Unit
 
Mitesh S. Patel, MD, MBA, MS
Director, Penn Medicine Nudge Unit
 
Kevin Volpp, MD
Director, Center for Health Incentives and Behavioral Economics, Leonard Davis Institute
University of Pennsylvania
 
Kevin Volpp, MD
Director, Center for Health Incentives and Behavioral Economics, Leonard Davis Institute
University of Pennsylvania
 
 
 
 
 
ABOUT THE EVENT

Can gamification and behavioral economics be used to produce healthier behaviors in high-risk patients? Experts see a significant opportunity.

Already, many industries use game elements that leverage behavioral science to drive desired customer behaviors. Think airline loyalty programs that award points and status for miles traveled. Such programs have been proven to engage customers and have a meaningful impact on behaviors.

Gamification that uses behavioral economics principles is now coming to healthcare. Leading healthcare thinkers and organizations are exploring how to use gamification to engage patients and help them adopt healthier behaviors—like taking their drugs, losing weight, or exercising more.

On May 16, in a live, interactive Harvard Business Review webinar, Mitesh Patel and Kevin Volpp will describe how most current health and fitness apps fail to effectively incorporate game elements in their design. They will also share examples of studies and interventions using gamification that show significant promise.

Patel and Volpp—who are experts on health incentives, behavioral economics, and “nudge” theory—will detail specific best practices in gamification and behavioral economics that can influence patient behavior. These practices include techniques to effectively engage and motivate high-risk patients like:

  • Opt-in/out-out framing
  • Personalized goal setting
  • Pre-commitment pledges
  • Social incentives

They will provide case studies of gamification programs that have produced significant behavioral changes among high-risk patients, leading to dramatic improvement in health results.

To learn about the potential of gamification and behavioral economics to engage high-risk patients and impact behavioral change, join HBR and Mitesh Patel and Kevin Volpp on Thursday, May 16.

 

 
REGISTER NOW
 
 
 
 

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